Wondering what your South African township consumers are buying and how they make their day-to-day decisions?
The South African township market represents hundreds of billions of rands of spending power, yet little publicly available data exists to help marketers better understand how to tailor their messaging to speak to the needs and wants of this substantial audience.
Understanding the lifestyle, challenges, unique perspectives and needs of township audiences is the first step to refine your marketing message to resonate with your target market and convert to sales.
This report has insights from a dozen industry experts to equip marketers with actionable insights that will refine their marketing message to reflect the changing demands of marketing to township audiences.
Survey54collaborated with Rogerwilco and Marketing Mix Conferences to answer all the questions you might have about marketing to audiences living in South African townships.
This report includes comments from experienced industry experts Stephan Eyeson, Bulelani Balabala, Jack Hlongwane, Thabo Ramushu and Zumi Njongwe.
Access the report here.
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