IWD: Why Businesses Should Care About What African Women Want

IWD: Why Businesses Should Care About What African Women Want

Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However,...
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Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural...
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Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

In February 2016, Senator Ben Murray-Bruce coined the “Buy Naija to grow the Naira” slogan, a campaign to encourage Nigerians to strengthen the Naira by purchasing Nigerian homegrown products over...
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Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

Just like other women across the African continent, looking good is inherent in the average Nigerian woman. Even though Nigeria has witnessed unfavourable economic conditions in recent times*, the Nigerian...
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2021 South Africa Township Marketing Report

2021 South Africa Township Marketing Report

Wondering what your South African township consumers are buying and how they make their day-to-day decisions? The South African township market represents hundreds of billions of rands of spending power,...
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