Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they...

Adewuyi Timothy
Dec 9, 2022 7 min read

How to Track Radio Advertising

Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on...

Adewuyi Timothy
Dec 2, 2022 7 min read

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Survey54's audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are...

Adewuyi Timothy
Nov 11, 2022 5 min read

Best Radio and Tv stations to run advertisements in Lagos, Nigeria

Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:...

Adewuyi Timothy
Nov 11, 2022 7 min read

Comparing Audience measurement and Ad intel in Africa

The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa's digital transformation is gathering pace, with the continent's...

Adewuyi Timothy
Nov 11, 2022 7 min read

Ad intelligence in Africa – what it is and how it works

Consumers have more content available to them across more platforms than ever before in today's complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective...

Adewuyi Timothy
Oct 28, 2022 8 min read

Best TV and radio measurement systems

TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research...

Adewuyi Timothy
Oct 28, 2022 6 min read

How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal...

Adewuyi Timothy
Oct 14, 2022 5 min read

What is Audience measurement Ad recall rate?

Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still...

Adewuyi Timothy
Oct 6, 2022 5 min read

Audience Measurement: The basics

Audience measurement is the estimation of a media audience's size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target...

Adewuyi Timothy
Sep 19, 2022 6 min read

Category: Audience Measurement & Ad intel

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Best Radio and Tv stations to run advertisements in Lagos, Nigeria

Comparing Audience measurement and Ad intel in Africa

Ad intelligence in Africa – what it is and how it works

Best TV and radio measurement systems

How to collect and measure audience measurement data?

What is Audience measurement Ad recall rate?

Audience Measurement: The basics

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