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Crowdsourced data for Africa and emerging markets

Survey54 enables companies to grow and scale with fast and transparent insights from audiences across Africa and emerging markets.

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Trusted by innovative companies to conduct their market research in Africa

 

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Create customised surveys
for fast and accurate insights.

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Join our respondent community driving business insights with their opinions.

Understand your
potential customers

Create customer personas for your audience segments in minutes.

Product and concept testing

Test new products and ad campaigns on your target audience for actionable feedback.

Tracking audience behaviour

Understand the long-term behaviour of African consumers to track brand health and awareness.

Get all the insights you need with Survey54

Market research reports

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural…

Read Story
How To Turn Customer Survey Results Into Action Plans

How To Turn Customer Survey Results Into Action Plans

Customer satisfaction is at the heart of every business. Regardless of your business type, you can benefit from customer satisfaction survey results. Did you know 70% of unhappy customers whose…

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Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa’s Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been…

Read Story
Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural…

Read Story
How To Turn Customer Survey Results Into Action Plans

How To Turn Customer Survey Results Into Action Plans

Customer satisfaction is at the heart of every business. Regardless of your business type, you can benefit from customer satisfaction survey results. Did you know 70% of unhappy customers whose…

Read Story
Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa’s Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been…

Read Story

 

Frequently Asked Questions

Our AI-enabled market research platform Safiyo helps businesses in Africa and emerging markets grow and scale. Our fieldwork capabilities extend to several African countries.

Our market research platform Safiyo enables researchers, online companies, and individuals In Africa to conduct surveys and market research seamlessly and efficiently. It allows users to research and create surveys for custom audiences and get real-time feedback.

Leading multinational companies in South Africa, Nigeria, Ghana and the rest of Africa looking to gather actionable insights and track audiences in Africa and other emerging markets trust Survey54 for market research Africa.

There are many market research companies on the continent offering customer insights and market research services. At Survey 54 we help brands in different countries gain buying market insights through effective research - online surveys, online panels, fieldwork and well conducted audience measurement that brings success in different sectors of the market.

Survey results are presented in multiple formats -pdf, slides and ppt. Additionally, result insights are presented as infographics for easier access and interpretation.

The audience measurement tracker helps media managers track radio and TV audiences in real-time to plan focused and effective ad campaigns based on effective survey research.

Our respondent focus groups across Africa, get notifications on their mobile phone or website dashboard for

Shopper tracking is a technology driven and data driven research conducted to curate shopping insights of customers in different local markets by market research companies.

You can create customised surveys for fast and accurate insights. You get fast data collection. Just create an account for your team and you are ready to go! The difference is clear with Survey54 as we've helped different clients scale their business with great local market insights.

Our category trackers allow businesses to track different segments of their target market and understand unique customer behaviours.

We deploy on-demand trained market research teams equipped with mobile devices to conduct market research and surveys on the go in rural communities with no access to mobile devices. These teams are strategically located near rural markets and are familiar with the communities.

Over the years, Survey54 has shown to be one of the best market research companies in Africa due to its capacity to provide businesses with established value propositions. Some of these include:

1. Screener questions

Survey54’s screener questions, you can obtain excellent replies from different countries on the continent by excluding unqualified respondents in your industry for your business. The screener questions are expertly crafted to correspond with the buyer personas of clients, thereby, enhancing the quality of responses.

Partner with the best Market Research company in Africa for reliable data!

2. Qualified Moderators

We have a team of experts that oversee quality market research exercises both online and offline. Survey54’s pool of qualified moderators can help your business gather reliable data anywhere in the continent- including rural areas.

They have extensive expertise in asking quality follow-up questions that put respondents at ease, encourage their enthusiasm, and elicit as much information as feasible. Market research in Africa is evolving and there's a need for your team to rely on quality marketing.

3. Translation services

Survey54 provides translation services for businesses targeting Francophone African countries, Amharic, Arabic, Portuguese, Hausa, Swahili, and other African languages.

4. 500,000+ qualified respondents database

We have over 500,000 qualified respondents in our database, updated every 6 months. Anonymously collect objective insights and gain a thorough understanding of the market.

5. See insights in real-time

Survey54 provides a customized dashboard where you can start seeing insights for your research project within minutes. Great for data analytics and deployment for companies who value great team communication.

6. Detailed Psychographic survey report service 

Psychographic surveys are used to investigate and classify individuals based on psychological factors such as their views, goals, values, and lifestyle.

Demographic surveys collect "hard" data like age, location, and ethnicity, but psychographic surveys collect "soft," subjective information. 

Using psychometric surveys, Survey54 enables you to make the best business decisions by understanding who your consumers really are instead of what they appear to be.

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