How to launch a survey in Africa

How to launch a survey in Africa

Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category....
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Audience measurement and Business Success

Audience measurement and Business Success

Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or...
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Product Testing: Definition, Methods, and Creating a Test Plan

Product Testing: Definition, Methods, and Creating a Test Plan

Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which...
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Typical errors in media measurement – and how to avoid them

Typical errors in media measurement – and how to avoid them

In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential...
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Top 5 market research problems and solutions

Top 5 market research problems and solutions

Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid...
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Why Survey54 is the best Market Research Company for your Business

Why Survey54 is the best Market Research Company for your Business

As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa,...
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Quality moderators in Africa: How to get the best of offline surveys

Quality moderators in Africa: How to get the best of offline surveys

Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your...
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Post-survey feedback: How to respond to consumer insights

Post-survey feedback: How to respond to consumer insights

In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights...
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Twitter Space Convos 8.0: Building Startups in Africa – How to Start

Twitter Space Convos 8.0: Building Startups in Africa – How to Start

The African startup ecosystem is immersed with innovative players driven by a strong sense of purpose, but building startups in Africa is often shrouded in so much mystery and misinformation....
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Twitter space Convo 7.0: Startup Ecosystems with Huge Growth Opportunities in Africa

Twitter space Convo 7.0: Startup Ecosystems with Huge Growth Opportunities in Africa

South Africa has the most developed African startup ecosystem, beating out Kenya, Nigeria, and Rwanda, even though Lagos tops as Africa's startup capital. (StartupBlink Ecosystem Index Report 2021) Welcome to...
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