Significance of healthcare social media monitoring & analytics

Significance of healthcare social media monitoring & analytics

social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has...
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Best types of market research for South Africa

Best types of market research for South Africa

Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions...
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Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand...
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Top 5 market research problems in South Africa and solutions

Top 5 market research problems in South Africa and solutions

Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent...
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How to create more inclusive surveys

How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...
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What to know about creating good survey questions

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...
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5 startups in Africa that raised the most money in 2022

5 startups in Africa that raised the most money in 2022

Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why...
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Examples of customer insights you can track

Examples of customer insights you can track

To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great...
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Consumer insights research: how to do it right

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...
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Customer insights framework: Steps to complete customer insight

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that "if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless"? The same...
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