How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...

Adewuyi Timothy
Mar 17, 2023 7 min read

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...

Adewuyi Timothy
Mar 17, 2023 8 min read

5 startups in Africa that raised the most money in 2022

Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why...

Adewuyi Timothy
Mar 17, 2023 4 min read

Examples of customer insights you can track

To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great...

Adewuyi Timothy
Feb 13, 2023 7 min read

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...

Adewuyi Timothy
Feb 13, 2023 7 min read

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that "if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless"? The same...

Adewuyi Timothy
Feb 13, 2023 7 min read

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...

Adewuyi Timothy
Feb 7, 2023 8 min read

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...

Adewuyi Timothy
Feb 6, 2023 6 min read

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...

Adewuyi Timothy
Feb 6, 2023 9 min read

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what...

Adewuyi Timothy
Feb 6, 2023 5 min read