Finding the right Market Research Agency

Finding the right Market Research Agency

Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service,...
Read More
Cross Tabs vs Insights: Is there really a difference?

Cross Tabs vs Insights: Is there really a difference?

The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data...
Read More
How market research helps Western Companies expand to Africa

How market research helps Western Companies expand to Africa

Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think...
Read More
Market research vs Competitor research: which is better for understanding African consumers?

Market research vs Competitor research: which is better for understanding African consumers?

Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more...
Read More
How to launch a survey in Africa

How to launch a survey in Africa

Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category....
Read More
Audience measurement and Business Success

Audience measurement and Business Success

Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or...
Read More
Product Testing: Definition, Methods, and Creating a Test Plan

Product Testing: Definition, Methods, and Creating a Test Plan

Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which...
Read More
Typical errors in media measurement – and how to avoid them

Typical errors in media measurement – and how to avoid them

In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential...
Read More
7 benefits of market research

7 benefits of market research

Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company's bottom line, despite the fact that it is...
Read More
Top 5 market research problems and solutions

Top 5 market research problems and solutions

Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid...
Read More