Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural...
Read Story
How To Turn Customer Survey Results Into Action Plans

How To Turn Customer Survey Results Into Action Plans

Customer satisfaction is at the heart of every business. Regardless of your business type, you can benefit from customer satisfaction survey results. Did you know 70% of unhappy customers whose...
Read Story
Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa's Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been...
Read Story