IWD: Why Businesses Should Care About What African Women Want

IWD: Why Businesses Should Care About What African Women Want

Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However,...
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Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa's Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been...
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