How much does Market research cost in Africa in 2022?

How much does Market research cost in Africa in 2022?

The market research cost depends on the project's size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would...
Read More
Movie & Music Consumption: Nigeria

Movie & Music Consumption: Nigeria

In many aspects of entertainment and media, Nigeria is an industry leader and attracts international acclaim and viewership. This report explores the Nigerian movie and music industry, going beyond entertainment...
Read More
2021 South Africa Township Marketing Report

2021 South Africa Township Marketing Report

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has...
Read More
Nigerian Spending Power Report 2021

Nigerian Spending Power Report 2021

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has…
Read More
Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey

Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey

The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at...
Read More
5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

Nigeria, with a population of about 200 million doubles as the 7th most populous country in the world and the most populous black nation. Understanding Nigerian consumer trends is necessary...
Read More
Mobile Smartphone Penetration in Africa

Mobile Smartphone Penetration in Africa

Over the past few years, mobile phone penetration has gone up on the African continent. Nonetheless, what is the current state of mobile phone usage and the implications on the...
Read More
Growth of Smartphone Manufactures On the Continent

Growth of Smartphone Manufactures On the Continent

Growth of Smartphone Manufacturers On the Continent The African continent is a land of immense opportunities. The presence of lower prices for smartphones has led to the rapid digital revolution...
Read More