Movie & Music Consumption: Nigeria

In many aspects of entertainment and media, Nigeria is an industry leader and attracts international acclaim and viewership. This report explores the Nigerian movie and music industry, going beyond entertainment...

survey54
Mar 24, 2022 1 min read

2021 South Africa Township Marketing Report

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has...

survey54
Mar 24, 2022 1 min read

Nigerian Spending Power Report 2021

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has…

survey54
Mar 24, 2022 1 min read

5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

Nigeria, with a population of about 200 million doubles as the 7th most populous country in the world and the most populous black nation. Understanding Nigerian consumer trends is necessary...

Margaret Agwu
Nov 4, 2021 5 min read

Mobile Smartphone Penetration in Africa

Over the past few years, mobile phone penetration has gone up on the African continent. Nonetheless, what is the current state of mobile phone usage and the implications on the...

samuels54
Dec 4, 2019 3 min read

Growth of Smartphone Manufactures On the Continent

Growth of Smartphone Manufacturers On the Continent The African continent is a land of immense opportunities. The presence of lower prices for smartphones has led to the rapid digital revolution...

samuels54
Dec 4, 2019 3 min read