Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they...
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Market segmentation: The best way to win the African market

Market segmentation: The best way to win the African market

Global business leaders and investors are becoming increasingly interested in Africa's vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the...
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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal...
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What are Trackers and how do they provide consumer insights?

What are Trackers and how do they provide consumer insights?

Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer...
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