Best types of market research for South Africa

Best types of market research for South Africa

Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions...
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Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand...
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How to create more inclusive surveys

How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...
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What to know about creating good survey questions

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...
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Market Research vs Consumer Insights: Why You Need Both

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...
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The best ways to use consumer insights for growth and customer retention

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...
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How to do better consumer research in 2023

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what...
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Mistakes companies make while doing qualitative research

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...
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How to conduct qualitative research for consumer companies in Africa

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...
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How to get survey data that represents the population of African countries

How to get survey data that represents the population of African countries

There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries' populations. While there...
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