Market research vs Competitor research: which is better for understanding African consumers?

Market research vs Competitor research: which is better for understanding African consumers?

Market research assists your business in acquiring customers. Competitor research

Audience Measurement: The basics

Audience Measurement: The basics

Audience measurement is the estimation of a media audience’s size.

How to launch a survey in Africa

How to launch a survey in Africa

Market research is an essential component of any strategic marketing

Audience measurement and Business Success

Audience measurement and Business Success

Audience measurement involves periodic evaluations of the number and character

Product Testing: Definition, Methods, and Creating a Test Plan

Product Testing: Definition, Methods, and Creating a Test Plan

Product testing presents your target audience with various possibilities and

Typical errors in media measurement – and how to avoid them

Typical errors in media measurement – and how to avoid them

In a previous blog, we discussed how to measure the

7 benefits of market research

7 benefits of market research

Never undervalue the benefits of a well-executed market research project.

Top 5 market research problems and solutions

Top 5 market research problems and solutions

Imagine market research as a navigational map for businesses. Obviously,

10 best market research companies in Africa

10 best market research companies in Africa

Several market research companies in Africa have attempted to make

Why Survey54 is the best Market Research Company for your Business

Why Survey54 is the best Market Research Company for your Business

As essential as market research insights are to businesses, so

Quality moderators in Africa: How to get the best of offline surveys

Quality moderators in Africa: How to get the best of offline surveys

Wondering how to select a focus group moderator for your

Post-survey feedback: How to respond to consumer insights

Post-survey feedback: How to respond to consumer insights

In an earlier publication, we discussed how surveys help businesses

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