Comparing Audience measurement and Ad intel in Africa

Comparing Audience measurement and Ad intel in Africa

The purpose of this article is to provide an overview

What are Survey screening questions?

What are Survey screening questions?

You don’t want just anyone to respond when sending out

How Ghanaian consumers respond to ads

How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone

Ad intelligence in Africa – what it is and how it works

Ad intelligence in Africa – what it is and how it works

Consumers have more content available to them across more platforms

Best TV and radio measurement systems

Best TV and radio measurement systems

TV and radio measurement systems have long been a part

Top market research companies in Egypt

Top market research companies in Egypt

Are you looking for reputable market research companies in Egypt?

Top market research companies in Kenya

Top market research companies in Kenya

Are you looking for reputable market research companies in Kenya?

How can you use negative reviews to discover market needs?

How can you use negative reviews to discover market needs?

Let’s be honest: receiving negative reviews can be a gut

How to use consumer insights to elevate your marketing strategy?

How to use consumer insights to elevate your marketing strategy?

Consumer insights are the fuel that keeps brands running. A

How to collect and measure audience measurement data?

How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number

How to ensure the authenticity and reliability of survey data

How to ensure the authenticity and reliability of survey data

The concepts of authenticity and reliability of survey data are

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Is Consumer Insights Research the Same as Market Research?

Is Consumer Insights Research the Same as Market Research?

Market research and consumer insights research are nearly interchangeable concepts.

Finding the right Market Research Agency

Finding the right Market Research Agency

Market research is an industry-specific service. It is often the

Cross Tabs vs Insights: Is there really a difference?

Cross Tabs vs Insights: Is there really a difference?

The more thoroughly you study your survey results, the more

How market research helps Western Companies expand to Africa

How market research helps Western Companies expand to Africa

Due to the fledgling phase of its markets, Africa offers

Market research vs Competitor research: which is better for understanding African consumers?

Market research vs Competitor research: which is better for understanding African consumers?

Market research assists your business in acquiring customers. Competitor research

How to launch a survey in Africa

How to launch a survey in Africa

Market research is an essential component of any strategic marketing

Product Testing: Definition, Methods, and Creating a Test Plan

Product Testing: Definition, Methods, and Creating a Test Plan

Product testing presents your target audience with various possibilities and

7 benefits of market research

7 benefits of market research

Never undervalue the benefits of a well-executed market research project.

Top 5 market research problems and solutions

Top 5 market research problems and solutions

Imagine market research as a navigational map for businesses. Obviously,

10 best market research companies in Africa

10 best market research companies in Africa

Several market research companies in Africa have attempted to make

Why Survey54 is the best Market Research Company for your Business

Why Survey54 is the best Market Research Company for your Business

As essential as market research insights are to businesses, so

Quality moderators in Africa: How to get the best of offline surveys

Quality moderators in Africa: How to get the best of offline surveys

Wondering how to select a focus group moderator for your

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