How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...

Adewuyi Timothy
Mar 17, 2023 7 min read

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...

Adewuyi Timothy
Mar 17, 2023 8 min read

5 startups in Africa that raised the most money in 2022

Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why...

Adewuyi Timothy
Mar 17, 2023 4 min read

Top 5 beauty trends in South Africa

Beauty is a billion-Rand industry in South Africa, whether it's a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend...

Adewuyi Timothy
Mar 3, 2023 4 min read

Top 5 food delivery services in South Africa

Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or...

Adewuyi Timothy
Mar 3, 2023 4 min read

The top 6 markets and sectors driving growth in Africa

Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth...

Adewuyi Timothy
Feb 20, 2023 5 min read

Top 10 African countries projected to have the lowest inflation rates

In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the...

Adewuyi Timothy
Feb 20, 2023 3 min read

Examples of customer insights you can track

To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great...

Adewuyi Timothy
Feb 13, 2023 7 min read

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...

Adewuyi Timothy
Feb 13, 2023 7 min read

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that "if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless"? The same...

Adewuyi Timothy
Feb 13, 2023 7 min read