Significance of healthcare social media monitoring & analytics

social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has...

Adewuyi Timothy
Apr 5, 2023 7 min read

Best types of market research for South Africa

Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions...

Adewuyi Timothy
Mar 29, 2023 8 min read

Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand...

Adewuyi Timothy
Mar 29, 2023 8 min read

Top 5 market research problems in South Africa and solutions

How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...

Adewuyi Timothy
Mar 17, 2023 7 min read

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...

Adewuyi Timothy
Mar 17, 2023 8 min read

5 startups in Africa that raised the most money in 2022

Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why...

Adewuyi Timothy
Mar 17, 2023 4 min read

Top 5 beauty trends in South Africa

Beauty is a billion-Rand industry in South Africa, whether it's a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend...

Adewuyi Timothy
Mar 3, 2023 4 min read

Top 5 food delivery services in South Africa

Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or...