Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category. Such insight can be used to better tailor products and services, as well as launch new ones. One of the most effective methods for doing this is launching a survey in Africa to gather direct feedback from customers and potential users. A well-executed survey can be a useful management tool that helps you identify gaps in your knowledge about your consumers across the continent.
Market research is also a cost-effective method for collecting detailed information about potential customers. A survey can help you measure the demand for your product or service before you invest resources in developing it further and launching it to the market.
Conducting a market survey involves creating questions, analyzing the responses, and drawing conclusions from them. Doing this may seem like an intimidating task; however, with the right preparation, it doesn’t have to be so difficult. Read on to find out more about how to launch a marketing survey in Africa as well as discover some helpful tips along the way.
In this article, we’ll go through the six easy steps needed to launch a survey in Africa.
- Step 1: Sign up your account
- Step 2: Go to “create surveys”
- Step 3: Select respondents
- Step 4: Create/upload your questions
- Step 5: Pay and launch your survey
- Step 6: Get a customized psychographic report
Why should you launch a market survey in Africa?
Marketing surveys provide a way for you to gather in-depth information about your customers and their preferences. They are also an excellent way to determine what your target market needs and wants. A survey enables you to assess the level of interest in your product or service. It also allows you to find out what customers prefer when it comes to your product or service. This can help you save time and money by eliminating the guesswork. Marketing surveys also offer you an opportunity to strengthen your brand’s image. Customers are likely to hold a positive image of a brand that appears to be invested in their needs and desires. By launching a survey, you can demonstrate that you want to better understand your customers. And this can help you strengthen your brand’s image.
Know your target audience
Before you can create effective survey questions, you need to know whom you’re trying to survey. You should have a good understanding of who your target audience is. This will help you determine the best way to approach your survey. In order to know your target audience, you need to understand the context within which your product or service will be used. You need to figure out what the core need is that your product or service will address. For example, if you’re marketing a new smartphone, you’ll need to understand the core need that your smartphone will address. It could be something like staying in touch with family and friends, staying productive while on the go, or staying informed. Knowing the core need you’re addressing with your product will help you create better survey questions. It will also help you understand what your survey respondents are likely to say in response to your questions.
Select your survey platform
There is no shortage of survey platforms. You can find the right platform for your survey that suits your needs. The key is to find a platform that’s easy to use and has the features that you need for your survey. There are many survey platforms that you can choose from. However, your choice of the survey will determine the platform to use. It could be online or offline.
6 easy steps to launch a survey in Africa
Step 1- Signup your account
Survey platforms are designed to be tailored to your business/brand. Therefore, the initial step in conducting a survey in Africa is to create an account for your company. It facilitates the customization of the upcoming survey services and provides full access to your data dashboard.
If you are a returning user, you need only Sign in.
Step 2- Go to ‘create surveys’
Now that you have successfully created your account, you can start collecting data.
Click the ‘create surveys’ icon at the top left corner of your dashboard. Your path toward taking a survey in Africa has commenced!
Step 3- Select respondents
Your respondents give life to the survey. They provide the data upon which the exercise is based.
Therefore, select your respondents across any of your targeted 54 African countries. You can also choose respondents from multiple countries.
You can upload your own audience or have survey experts provide you with pre-qualified respondents. If you wish to upload your audience, you may decide to have your current customer-base, for example, to respond to your questions.
Furthermore, you would need to filter your respondents based on demographic factors such as age, gender, employment status, income level, etc. This ensures that your survey reaches the exact respondents whose opinions you require.
Step 4- Create/upload your questions
This is the actual process of conducting a survey in Africa! In this stage, you will input the questions for which you require replies.
You also have the option of uploading expertly written questions if you do not have your own or if it would take too much effort to create them. The answers to these questions constitute the data you require.
Survey experts can provide you with open-ended questions, single choice questions, multiple choice questions, and logical questions amongst others. These give you unfettered access to what your respondents really think about your brand/products.
Then, you are set to launch your survey, but only after reviewing the questions and answer options. You do not want to mislead respondents with incorrect questions or answer choices. Remember, it is garbage in, garbage out.
Step 5- Pay and launch your Survey
This is the final stage in launching a survey in Africa. The moment you are satisfied with the reviewed question and answer options, you only need to select a payment method and your survey will go live in a matter of seconds.
Pricing Calculators are easy ways to select surveys that are within your budget.
The amazing aspect is that you also begin to see replies in real time! Isn’t that incredible? You can also download the data in Excel, Pdf, or PowerPoint format. Now, your brand has a competitive advantage over those that are unaware of how simple it is to obtain consumer data in the continent.
Step 6- Get a customized Psychographic report
Upon the completion of the survey, you can receive a thorough and customized Psychographic survey report. This report is a skillfully prepared, objective analysis of the responses to your survey questions.
The report would guide you on where to direct your attention next. The purpose of the report’s objective analysis is to evaluate findings and provide recommendations accordingly.
This emphasizes the need of having an external organization perform a survey for your company. It enhances the likelihood of obtaining unaltered data, which are typically collected anonymously.
Conducting a survey in Africa doesn’t have to be difficult. All you have to do is follow the steps we’ve outlined above.
The good news is that Survey54 can walk you through each of these steps and help you get the most out of your survey activities.
Survey54 provides businesses with real-time and objective feedback from Africa and other emerging markets. To begin, simply create simple, self-serve surveys for various demographics.
We also have a pool of pre-registered respondents for different research purposes. Users can leverage these anonymous respondents for objective feedback or upload theirs (if any). Responses from their opinion polls are randomly and anonymously collected for objectivity.