Top 5 things you need to know about market research in Africa

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms

Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses

How to succeed in Africa with customer insight

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their

How to leverage consumer insights

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to

What is brand health, and how to measure it?

What is brand health, and how to measure it?

I’m sure you agree that a strong brand is critical

How to Track Radio Advertising

How to Track Radio Advertising

Radio is an effective advertising medium with high Returns on

Customer segmentation vs market segmentation

Customer segmentation vs market segmentation

When it comes to creating consumer segmentation, there are two

Best countries to invest in Africa

Best countries to invest in Africa

The African continent is rich in human and natural resources

Market segmentation: The best way to win the African market

Market segmentation: The best way to win the African market

Global business leaders and investors are becoming increasingly interested in

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Survey54’s audience measurement reach in Nigeria is unrivaled! With our

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Top 5 things you need to know about market research in Africa

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms

How to succeed in Africa with customer insight

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their

How to leverage consumer insights

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to

What is brand health, and how to measure it?

What is brand health, and how to measure it?

I’m sure you agree that a strong brand is critical

Customer segmentation vs market segmentation

Customer segmentation vs market segmentation

When it comes to creating consumer segmentation, there are two

Best countries to invest in Africa

Best countries to invest in Africa

The African continent is rich in human and natural resources

What are Survey screening questions?

What are Survey screening questions?

You don’t want just anyone to respond when sending out

How Ghanaian consumers respond to ads

How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone

Top market research companies in Egypt

Top market research companies in Egypt

Are you looking for reputable market research companies in Egypt?

Top market research companies in Kenya

Top market research companies in Kenya

Are you looking for reputable market research companies in Kenya?

How can you use negative reviews to discover market needs?

How can you use negative reviews to discover market needs?

Let’s be honest: receiving negative reviews can be a gut

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Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses

Market segmentation: The best way to win the African market

Market segmentation: The best way to win the African market

Global business leaders and investors are becoming increasingly interested in

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Valuable marketing campaigns can help you meet or surpass your

What are Trackers and how do they provide consumer insights?

What are Trackers and how do they provide consumer insights?

Trackers are useful for market research because they analyze the

Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses

How to Track Radio Advertising

How to Track Radio Advertising

Radio is an effective advertising medium with high Returns on

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Survey54’s audience measurement reach in Nigeria is unrivaled! With our

Comparing Audience measurement and Ad intel in Africa

Comparing Audience measurement and Ad intel in Africa

The purpose of this article is to provide an overview

Ad intelligence in Africa – what it is and how it works

Ad intelligence in Africa – what it is and how it works

Consumers have more content available to them across more platforms

Best TV and radio measurement systems

Best TV and radio measurement systems

TV and radio measurement systems have long been a part

How to collect and measure audience measurement data?

How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number

What is Audience measurement Ad recall rate?

What is Audience measurement Ad recall rate?

Advertising is all about investing resources to reach specific geographies

Audience Measurement: The basics

Audience Measurement: The basics

Audience measurement is the estimation of a media audience’s size.

Audience measurement and Business Success

Audience measurement and Business Success

Audience measurement involves periodic evaluations of the number and character

Typical errors in media measurement – and how to avoid them

Typical errors in media measurement – and how to avoid them

In a previous blog, we discussed how to measure the

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