Reports

Africa Innovation Impact Report

Technology innovation in Africa is creating a new narrative that is changing the world’s view of the continent.
This report examines the impact of this emerging innovation paradigm and discusses how to maintain forward momentum.

Survey54

Sep 9, 2022 . 5 min read

View Report

Sep 9, 2022 .   5 min read

Insights on Nigeria’s Advertising Behaviour 2022

The purpose of this study is to examine the impact of advertising messages on Nigerian media users. As part of the study, it examines Nigerians’ choices in radio and TV stations, their devices of choice, and their favourite radio jingles/TV advertisements, along with their preferred times of listening and viewing.

survey54

Sep 9, 2022 .   5 min read

Insights on Ghana’s Advertising Behaviour 2022

On-air ads are a critical component of the media industry in Ghana. Consequently, this study explored how various promotional messages resonate with Ghanaians. It highlights their favourite radio and TV stations, preferred devices, and favourite radio jingles/TV commercials.

survey54

Dec 7, 2021  .   5 min read

COVID-19 Ghana report

This report provides insights into the perceptions and changing  consumer behaviour patterns in Ghana since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.

survey54

impact of covid-19 in Ghana

Dec 7, 2021  .   5 min read

Covid-19 Nigeria report

This report provides insights into the perceptions and changing  consumer behaviour patterns in Nigeria since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.

survey54

impact of covid-19 in Nigeria

Dec 7, 2021  .   5 min read

Covid-19 South Africa Report

This report provides insights into the perceptions and changing  consumer behaviour patterns in South Africa since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.

survey54

impact of COVID-19 in South Africa

Dec 7, 2021  .   5 min read

E-book: The future of Market research & AI

This e-book is specifically designed for those interested in market research within Africa and emerging markets that want to understand how AI can be used in the research field and applied in informal and formal markets.

survey54

Market research and AI

Dec 7, 2021  .   5 min read

Music & Movie Consumption: Nigeria

This report provides insights into how Nigerians consume entertainment, in particular movies & music. It touches on concerns about streaming, the growth of VOD and the competitive landscape.

survey54

movie and music consumption in Nigeria

Dec 7, 2021  .   5 min read

Nigeria Beauty & Personal Care Trends Report

Nigeria is one of the biggest influencers of beauty and personal care trends on the continent, with an industry currently worth more than $1.256 billion at retail.

With the Nigeria Beauty and Personal Care Trends report, Survey54 seeks to uncover the drivers behind the trends in this booming industry.

survey54

Dec 7, 2021  .   5 min read

Snapshot report: Smartphone Usage – Nigeria

This snapshot report is intended to provide an insight into phone usage and preferences in Nigeria. It highlights network preferences, purchasing behaviour and usage. For the full report please contact us at info@survey54.com

survey54

smartphone usage in Nigeria

Dec 7, 2021  .   5 min read

Spending Power Report

This report seeks to unlock insights into consumer trends in Nigeria, focusing on the vast Nigerian consumer markets in FMCG, transport, entertainment and other major sectors.

survey54

Nigerian Spending Power Report