Types of consumer insights

Types of consumer insights

To survive in today’s competitive market, brands must conduct consumer

How to do better consumer research in 2023

How to do better consumer research in 2023

As we enter a new year, businesses need to stay

Mistakes companies make while doing qualitative research

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research,

How to conduct qualitative research for consumer companies in Africa

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for

4 tips for first-time marketing managers in Africa

4 tips for first-time marketing managers in Africa

Marketing is one of the main strategies that businesses use

The rise of eCommerce in Africa

The rise of eCommerce in Africa

The rise of eCommerce in Africa is one of the

How to win in Africa despite the global inflation

How to win in Africa despite the global inflation

In recent memory, Africa has been facing one of the

Top 5 things you need to know about market research in Africa

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms

Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses

How to succeed in Africa with customer insight

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their

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4 tips for first-time marketing managers in Africa

4 tips for first-time marketing managers in Africa

Marketing is one of the main strategies that businesses use

How to win in Africa despite the global inflation

How to win in Africa despite the global inflation

In recent memory, Africa has been facing one of the

Top 5 things you need to know about market research in Africa

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms

How to succeed in Africa with customer insight

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their

How to leverage consumer insights

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to

What is brand health, and how to measure it?

What is brand health, and how to measure it?

I’m sure you agree that a strong brand is critical

Customer segmentation vs market segmentation

Customer segmentation vs market segmentation

When it comes to creating consumer segmentation, there are two

Best countries to invest in Africa

Best countries to invest in Africa

The African continent is rich in human and natural resources

What are Survey screening questions?

What are Survey screening questions?

You don’t want just anyone to respond when sending out

How Ghanaian consumers respond to ads

How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone

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Measuring the impact of Ad messages on businesses

Measuring the impact of Ad messages on businesses

Ad messages on businesses are enticing messages intended to convert

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