Tag: surveys in Africa
-
Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince them to take the necessary action, which is advantageous to the business. These Ad messages can be presented across traditional channels like Newspapers/Magazines, Radio, Television,…
-
How much does Market research cost in Africa in 2022?
The market research cost depends on the project’s size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would cost less than a phone survey with 1,000 responses and a detailed report. One of the most critical inquiries prospective clients ask us –…
-
Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?
Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist you in visualizing your target market as actual individuals, as opposed to abstract traits, and influence the quality of survey responses you get when you…
-
5 ways surveys in Africa help businesses make smarter business decisions
Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of these business outlets. African businesses are no exception. Therefore, survey in Africa is a prerequisite for adequate market intelligence and necessary for all businesses. As…
-
IWD: Why Businesses Should Care About What African Women Want
Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However, only a few businesses understand how to satisfy such an important population. According to the Africa report, women account for 70% of consumer spending in…
-
Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good
Our latest report Nigeria Beauty and Personal Care Trends takes a deeper look at the trends driving the beauty cosmetics market in the country, and the key players making that happen.
-
5 EOY Tips for Business Leaders(That You Actually Need)
These end-of-year business tips are helpful and practical for business leaders to finish the year on a good note and prepare for the new year.
-
How To Turn Customer Survey Results Into Action Plans
Did you know 70% of unhappy customers whose problems are resolved are willing to shop with a business again? As a decision-maker for your business, this means you can retain clients and customers by turning your survey results into action plans.