Significance of healthcare social media monitoring & analytics

Significance of healthcare social media monitoring & analytics

social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has...
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How to conduct qualitative research for consumer companies in Africa

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...
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How to get survey data that represents the population of African countries

How to get survey data that represents the population of African countries

There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries' populations. While there...
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How to transfer raw survey data into a visualized format for better interpretation?

How to transfer raw survey data into a visualized format for better interpretation?

Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary...
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Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa's Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been...
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