Comparing Audience measurement and Ad intel in Africa

Comparing Audience measurement and Ad intel in Africa

The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa's digital transformation is gathering pace, with the continent's...
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Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad...
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Data Collection

Data Collection

How Mobile Data Collection Is Helping To Address Africa's Consumer Data Gaps Introduction  The mobile market in sub-Saharan Africa is the fastest growing in the world and it has been...
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