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Tag: african market research

Best types of market research for South Africa

Best types of market research for South Africa

Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions...
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Adewuyi Timothy
Mar 29, 2023 8 min read
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Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand...
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Adewuyi Timothy
Mar 29, 2023 8 min read
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Top 5 market research problems in South Africa and solutions

Top 5 market research problems in South Africa and solutions

Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent...
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Adewuyi Timothy
Mar 29, 2023 8 min read
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What to know about creating good survey questions

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...
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Adewuyi Timothy
Mar 17, 2023 8 min read
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The top 6 markets and sectors driving growth in Africa

The top 6 markets and sectors driving growth in Africa

Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth...
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Adewuyi Timothy
Feb 20, 2023 5 min read
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Consumer insights research: how to do it right

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...
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Adewuyi Timothy
Feb 13, 2023 7 min read
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Customer insights framework: Steps to complete customer insight

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that "if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless"? The same...
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Adewuyi Timothy
Feb 13, 2023 7 min read
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Market Research vs Consumer Insights: Why You Need Both

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...
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Adewuyi Timothy
Feb 7, 2023 8 min read
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The best ways to use consumer insights for growth and customer retention

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...
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Adewuyi Timothy
Feb 6, 2023 6 min read
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Types of consumer insights

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...
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Adewuyi Timothy
Feb 6, 2023 9 min read
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