How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is...

Adewuyi Timothy
Mar 17, 2023 7 min read

What to know about creating good survey questions

If you take the time to write good survey questions, you'll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey...

Adewuyi Timothy
Mar 17, 2023 8 min read

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...

Adewuyi Timothy
Feb 7, 2023 8 min read

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...

Adewuyi Timothy
Feb 6, 2023 6 min read

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...

Adewuyi Timothy
Feb 6, 2023 9 min read

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what...

Adewuyi Timothy
Feb 6, 2023 5 min read

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...

Adewuyi Timothy
Feb 1, 2023 6 min read

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...

Adewuyi Timothy
Jan 31, 2023 8 min read

How to get survey data that represents the population of African countries

There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries' populations. While there...

Adewuyi Timothy
Jan 20, 2023 8 min read

How to win in Africa despite the global inflation

In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels....

Adewuyi Timothy
Dec 16, 2022 9 min read

Tag: surveys in Africa

How to create more inclusive surveys

What to know about creating good survey questions

Market Research vs Consumer Insights: Why You Need Both

The best ways to use consumer insights for growth and customer retention

Types of consumer insights

How to do better consumer research in 2023

Mistakes companies make while doing qualitative research

How to conduct qualitative research for consumer companies in Africa

How to get survey data that represents the population of African countries

How to win in Africa despite the global inflation

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