How to win in Africa despite the global inflation
In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels....
Tag: #SurveyAfrica
Top 5 things you need to know about market research in Africa
In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore,...
How to succeed in Africa with customer insight
Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment...
How to leverage consumer insights
At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse...
What is brand health, and how to measure it?
I'm sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand...
How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on...
Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the...
Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best...
Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to...
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa's vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the...
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