Audience measurement and Business Success

Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or...

Adewuyi Timothy
Sep 13, 2022 9 min read

Typical errors in media measurement – and how to avoid them

In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential...

Adewuyi Timothy
Sep 13, 2022 6 min read

Measuring the impact of Ad messages on businesses

Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince...

Adewuyi Timothy
Aug 8, 2022 6 min read