How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal...

administratoir
Oct 7, 2022 5 min read

Customer Service Week 2022 – Celebrate service!

Customer Service Week is an international ceremony commemorating the value of customer service and the people who serve and support customers daily. Every year during the first full week of...

administratoir
Oct 7, 2022 6 min read

What is Audience measurement Ad recall rate?

Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still...

administratoir
Oct 6, 2022 5 min read

What are Trackers and how do they provide consumer insights?

Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer...

administratoir
Oct 4, 2022 7 min read

Is Consumer Insights Research the Same as Market Research?

Market research and consumer insights research are nearly interchangeable concepts. While this may be partially accurate, there is a distinction between the term definitions and actual practice. In recent times,...

administratoir
Oct 4, 2022 7 min read

Finding the right Market Research Agency

Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service,...

administratoir
Sep 23, 2022 8 min read

Cross Tabs vs Insights: Is there really a difference?

The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data...

administratoir
Sep 19, 2022 6 min read

How market research helps Western Companies expand to Africa

Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think...

administratoir
Sep 19, 2022 7 min read

Market research vs Competitor research: which is better for understanding African consumers?

Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more...

administratoir
Sep 19, 2022 7 min read

Audience Measurement: The basics

Audience measurement is the estimation of a media audience's size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target...

administratoir
Sep 19, 2022 6 min read

Author: administratoir

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Customer Service Week 2022 – Celebrate service!

What is Audience measurement Ad recall rate?

What are Trackers and how do they provide consumer insights?

Is Consumer Insights Research the Same as Market Research?

Finding the right Market Research Agency

Cross Tabs vs Insights: Is there really a difference?

How market research helps Western Companies expand to Africa

Market research vs Competitor research: which is better for understanding African consumers?

Audience Measurement: The basics

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