Tag: surveys in Africa
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Top 5 things you need to know about market research in Africa
In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore, the African consumer market has a diverse untapped potential. The needs and demands of the population in Africa can be turned into profitable investments with…
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How to succeed in Africa with customer insight
Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment and establish actionable customer insight in a constantly changing world where technology shapes most businesses. Customer insight is the core human truth or emotion that…
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How to leverage consumer insights
At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse on your target audience, and if used correctly, these insights can help smooth the customer experience, increase sales, and even pave the way to new…
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What is brand health, and how to measure it?
I’m sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand doing? Is anyone aware of it? What do they think about it? What is your brand known for? How does it compare to competitors? How…
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How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on radio advertising. Furthermore, radio marketing has a broad reach, with studies indicating that radio reaches the greatest number of people. But how do you know…
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Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the first question you must answer is: what is your goal? Customer and target market segmentation is a hot topic for marketers today. In this article,…
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Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best markets for them. While some may want to wait until next year to plan their next venture(s), you can be steps ahead by identifying the…
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Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to a rapidly growing population and an expanding middle class. Additionally, there is a wealth of natural resources and a growing number of countries are adopting…
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What are Survey screening questions?
You don’t want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how do you pre-qualify respondents for surveys? Typically, researchers will include survey screening questions (or screeners) in their survey. Screeners will either qualify or disqualify respondents…
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How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to advertising is in high demand. In 2020, Ghana generated $208 million in advertising revenue. This is expected to increase to $266 million by 2023. Ad…