Tag: social media
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Significance of healthcare social media monitoring & analytics
social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has now accepted it as a primary means for patients and providers to connect. Particularly since the Covid pandemic outbreak, 73% of patients reportedly search online…
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Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they continue to use the same medium, in a world where the number of cord-cutters grows by the day. This has made social media ads popular…