Audience Measurement: The basics
Audience measurement is the estimation of a media audience's size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target...
Tag: business surveys
How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category....
Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or...
Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which...
Typical errors in media measurement – and how to avoid them
In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential...
7 benefits of market research
Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company's bottom line, despite the fact that it is...
Top 5 market research problems and solutions
Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid...
10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is...
Why Survey54 is the best Market Research Company for your Business
As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa,...
Quality moderators in Africa: How to get the best of offline surveys
Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your...
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