Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...

Adewuyi Timothy
Feb 1, 2023 6 min read

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...

Adewuyi Timothy
Jan 31, 2023 8 min read

4 tips for first-time marketing managers in Africa

Marketing is one of the main strategies that businesses use to grow. As the business ecosystem continues to grow, so does the number of marketing managers in Africa. Some are...

Adewuyi Timothy
Jan 20, 2023 5 min read

How to win in Africa despite the global inflation

In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels....

Adewuyi Timothy
Dec 16, 2022 9 min read

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore,...

Adewuyi Timothy
Dec 9, 2022 5 min read

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment...

Adewuyi Timothy
Dec 9, 2022 5 min read

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse...

Adewuyi Timothy
Dec 2, 2022 5 min read

What is brand health, and how to measure it?

I'm sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand...

Adewuyi Timothy
Dec 2, 2022 6 min read

Customer segmentation vs market segmentation

When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the...

Adewuyi Timothy
Nov 25, 2022 10 min read

Best African countries for entrepreneurs in 2023: Top 10 rankings

As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best...

Adewuyi Timothy
Nov 25, 2022 8 min read

Tag: african market research

Mistakes companies make while doing qualitative research

How to conduct qualitative research for consumer companies in Africa

4 tips for first-time marketing managers in Africa

How to win in Africa despite the global inflation

Top 5 things you need to know about market research in Africa

How to succeed in Africa with customer insight

How to leverage consumer insights

What is brand health, and how to measure it?

Customer segmentation vs market segmentation

Best African countries for entrepreneurs in 2023: Top 10 rankings

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