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Market research vs Competitor research: which is better for understanding African consumers?

Market research vs Competitor research: which is better for understanding African consumers?

Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more...
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Adewuyi Timothy
Sep 19, 2022 7 min read
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How to launch a survey in Africa

How to launch a survey in Africa

Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category....
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Adewuyi Timothy
Sep 13, 2022 7 min read
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Product Testing: Definition, Methods, and Creating a Test Plan

Product Testing: Definition, Methods, and Creating a Test Plan

Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which...
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Adewuyi Timothy
Sep 13, 2022 8 min read
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7 benefits of market research

7 benefits of market research

Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company's bottom line, despite the fact that it is...
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Adewuyi Timothy
Aug 24, 2022 7 min read
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Top 5 market research problems and solutions

Top 5 market research problems and solutions

Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid...
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Adewuyi Timothy
Aug 24, 2022 8 min read
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10 best market research companies in Africa

10 best market research companies in Africa

Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is...
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Adewuyi Timothy
Aug 24, 2022 7 min read
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Why Survey54 is the best Market Research Company for your Business

Why Survey54 is the best Market Research Company for your Business

As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa,...
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Adewuyi Timothy
Aug 19, 2022 5 min read
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Quality moderators in Africa: How to get the best of offline surveys

Quality moderators in Africa: How to get the best of offline surveys

Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your...
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Adewuyi Timothy
Aug 19, 2022 6 min read
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Post-survey feedback: How to respond to consumer insights

Post-survey feedback: How to respond to consumer insights

In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights...
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Adewuyi Timothy
Aug 17, 2022 3 min read
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Market Research: Definition, Types, and Uses

Market Research: Definition, Types, and Uses

Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types...
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Adewuyi Timothy
Aug 17, 2022 8 min read
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