How to succeed in Africa with customer insight

How to succeed in Africa with customer insight

Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment...
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How to leverage consumer insights

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse...
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What is brand health, and how to measure it?

What is brand health, and how to measure it?

I'm sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand...
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Customer segmentation vs market segmentation

Customer segmentation vs market segmentation

When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the...
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Best African countries for entrepreneurs in 2023: Top 10 rankings

Best African countries for entrepreneurs in 2023: Top 10 rankings

As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best...
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Best countries to invest in Africa

Best countries to invest in Africa

The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to...
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What are Survey screening questions?

What are Survey screening questions?

You don't want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how...
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How Ghanaian consumers respond to ads

How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana's rapid economic growth, information on Ghanaian consumers' receptivity to...
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Top market research companies in Egypt

Top market research companies in Egypt

Are you looking for reputable market research companies in Egypt? To make a name for themselves in the market, businesses must have up-to-date information on consumer behavior, market insights, business...
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Top market research companies in Kenya

Top market research companies in Kenya

Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your...
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