Market Research vs Consumer Insights: Why You Need Both

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...
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The best ways to use consumer insights for growth and customer retention

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...
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Types of consumer insights

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...
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How to do better consumer research in 2023

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what...
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Mistakes companies make while doing qualitative research

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...
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How to conduct qualitative research for consumer companies in Africa

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...
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How to get survey data that represents the population of African countries

How to get survey data that represents the population of African countries

There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries' populations. While there...
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4 tips for first-time marketing managers in Africa

4 tips for first-time marketing managers in Africa

Marketing is one of the main strategies that businesses use to grow. As the business ecosystem continues to grow, so does the number of marketing managers in Africa. Some are...
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How to win in Africa despite the global inflation

How to win in Africa despite the global inflation

In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels....
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Top 5 things you need to know about market research in Africa

Top 5 things you need to know about market research in Africa

In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore,...
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