Quality moderators in Africa: How to get the best of offline surveys
Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your…
Consumer insights research: how to do it right
Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise…
How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to…
Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or…
Market research vs Competitor research: which is better for understanding African consumers?
Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more…
Mistakes companies make while doing qualitative research
Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes…
Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best…
What is brand health, and how to measure it?
I’m sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand…
10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is…
Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are…
How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category….
Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data…
Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince…
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the…
What are Survey screening questions?
You don’t want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how…
Significance of healthcare social media monitoring & analytics
social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has…
Best types of market research for South Africa
Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions…
Why you need to do Market research to reach South African audience
Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand…
Top 5 market research problems in South Africa and solutions
Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent…
How to create more inclusive surveys
Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is…
What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey…
5 startups in Africa that raised the most money in 2022
Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why…
Examples of customer insights you can track
To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great…
Consumer insights research: how to do it right
Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise…
Customer insights framework: Steps to complete customer insight
Are you aware of the saying that “if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless”? The same…
Top 5 beauty trends in South Africa
Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…
Top 5 food delivery services in South Africa
Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or…
The top 6 markets and sectors driving growth in Africa
Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth…
Top 10 African countries projected to have the lowest inflation rates
In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the…
Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success
Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about…
The rise of eCommerce in Africa
The rise of eCommerce in Africa is one of the most exciting developments on the continent. Africa has been held back for too long by a lack of infrastructure and…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the…
How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal…
What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on…
Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are…
Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:…
Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s…
Ad intelligence in Africa – what it is and how it works
Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective…
Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…
How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal…
What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still…
Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target…
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