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How to do better consumer research in 2023

How to do better consumer research in 2023

As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what…

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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal…

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Quality moderators in Africa: How to get the best of offline surveys

Quality moderators in Africa: How to get the best of offline surveys

Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your…

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Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad…

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How market research helps Western Companies expand to Africa

How market research helps Western Companies expand to Africa

Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think…

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Significance of healthcare social media monitoring & analytics

Significance of healthcare social media monitoring & analytics

social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has…

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Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey

Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey

The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at…

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How to transfer raw survey data into a visualized format for better interpretation?

How to transfer raw survey data into a visualized format for better interpretation?

Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary…

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Best African countries for entrepreneurs in 2023: Top 10 rankings

Best African countries for entrepreneurs in 2023: Top 10 rankings

As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best…

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Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist…

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Finding the right Market Research Agency

Finding the right Market Research Agency

Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service,…

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Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success  

Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success  

Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about…

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How can you use negative reviews to discover market needs?

How can you use negative reviews to discover market needs?

Let’s be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback…

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Safiyo by Survey54 – The All-in-One Consumer Insights Platform for Africa

Safiyo by Survey54 – The All-in-One Consumer Insights Platform for Africa

We have some key product news: our self-serve platform now has a name – Safiyo by Survey54! You may already know that Survey54’s self-serve market research platform enables teams and…

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Best TV and radio measurement systems

Best TV and radio measurement systems

TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…

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Significance of healthcare social media monitoring & analytics

Significance of healthcare social media monitoring & analytics

social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has…

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Best types of market research for South Africa

Best types of market research for South Africa

Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions…

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Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience

Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand…

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Top 5 market research problems in South Africa and solutions

Top 5 market research problems in South Africa and solutions

Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent…

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How to create more inclusive surveys

How to create more inclusive surveys

Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is…

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What to know about creating good survey questions

What to know about creating good survey questions

If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey…

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5 startups in Africa that raised the most money in 2022

5 startups in Africa that raised the most money in 2022

Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why…

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Examples of customer insights you can track

Examples of customer insights you can track

To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great…

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Consumer insights research: how to do it right

Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise…

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Customer insights framework: Steps to complete customer insight

Customer insights framework: Steps to complete customer insight

Are you aware of the saying that “if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless”? The same…

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Top 5 beauty trends in South Africa

Top 5 beauty trends in South Africa

Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…

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Top 5 food delivery services in South Africa

Top 5 food delivery services in South Africa

Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or…

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The top 6 markets and sectors driving growth in Africa

The top 6 markets and sectors driving growth in Africa

Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth…

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Top 10 African countries projected to have the lowest inflation rates

Top 10 African countries projected to have the lowest inflation rates

In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the…

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Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success  

Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success  

Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about…

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The rise of eCommerce in Africa

The rise of eCommerce in Africa

The rise of eCommerce in Africa is one of the most exciting developments on the continent. Africa has been held back for too long by a lack of infrastructure and…

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Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…

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Market segmentation: The best way to win the African market

Market segmentation: The best way to win the African market

Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the…

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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022

Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal…

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What are Trackers and how do they provide consumer insights?

What are Trackers and how do they provide consumer insights?

Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer…

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Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…

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How to Track Radio Advertising

How to Track Radio Advertising

Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on…

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Does Audience Measurement cover all Radio and TV stations in Nigeria?

Does Audience Measurement cover all Radio and TV stations in Nigeria?

Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are…

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Best Radio and Tv stations to run advertisements in Lagos, Nigeria

Best Radio and Tv stations to run advertisements in Lagos, Nigeria

Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:…

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Comparing Audience measurement and Ad intel in Africa

Comparing Audience measurement and Ad intel in Africa

The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s…

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Ad intelligence in Africa – what it is and how it works

Ad intelligence in Africa – what it is and how it works

Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective…

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Best TV and radio measurement systems

Best TV and radio measurement systems

TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…

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How to collect and measure audience measurement data?

How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal…

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What is Audience measurement Ad recall rate?

What is Audience measurement Ad recall rate?

Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still…

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Audience Measurement: The basics

Audience Measurement: The basics

Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target…

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