Market Research: Definition, Types, and Uses
Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types…
Customer Service Week 2022 – Celebrate service!
Customer Service Week is an international ceremony commemorating the value of customer service and the people who serve and support customers daily. Every year during the first full week of…
Top 5 beauty trends in South Africa
Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…
7 best market research companies in South Africa
If you’re looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?” At…
The best ways to use consumer insights for growth and customer retention
Consumers now expect high-quality experiences to drive high-quality products and services in today’s competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,…
Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey
The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at…
Top 5 market research problems in South Africa and solutions
Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent…
Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince…
How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal…
How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to…
Top market research companies in Kenya
Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your…
How can you use negative reviews to discover market needs?
Let’s be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback…
Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients
When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural…
What is brand health, and how to measure it?
I’m sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand…
How to transfer raw survey data into a visualized format for better interpretation?
Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary…
Significance of healthcare social media monitoring & analytics
social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has…
Best types of market research for South Africa
Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions…
Why you need to do Market research to reach South African audience
Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand…
Top 5 market research problems in South Africa and solutions
Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent…
How to create more inclusive surveys
Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is…
What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey…
5 startups in Africa that raised the most money in 2022
Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why…
Examples of customer insights you can track
To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great…
Consumer insights research: how to do it right
Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise…
Customer insights framework: Steps to complete customer insight
Are you aware of the saying that “if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless”? The same…
Top 5 beauty trends in South Africa
Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…
Top 5 food delivery services in South Africa
Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or…
The top 6 markets and sectors driving growth in Africa
Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth…
Top 10 African countries projected to have the lowest inflation rates
In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the…
Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success
Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about…
The rise of eCommerce in Africa
The rise of eCommerce in Africa is one of the most exciting developments on the continent. Africa has been held back for too long by a lack of infrastructure and…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the…
How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal…
What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on…
Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are…
Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:…
Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s…
Ad intelligence in Africa – what it is and how it works
Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective…
Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…
How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal…
What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still…
Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target…
Be a part of our
inner circle
Interested in being among the 10,000+ data-driven pros who receive weekly latest trends in insights? I want the latest in….
 1.svg){kind=small}
