Market Research Timeline in Africa
In a region where most businesses are still relatively new and startups are growing at a rapid rate (Statista), it’s often difficult to know how long it will take to…
How market research helps Western Companies expand to Africa
Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think…
The top 6 markets and sectors driving growth in Africa
Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth…
Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to…
What are Survey screening questions?
You don’t want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how…
What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey…
Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which…
Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the…
Top 5 beauty trends in South Africa
Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…
Finding the right Market Research Agency
Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service,…
The best ways to use consumer insights for growth and customer retention
Consumers now expect high-quality experiences to drive high-quality products and services in today’s competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,…
How to do better consumer research in 2023
As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what…
How to win in Africa despite the global inflation
In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels….
Quality moderators in Africa: How to get the best of offline surveys
Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your…
Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…
Significance of healthcare social media monitoring & analytics
social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has…
Best types of market research for South Africa
Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions…
Why you need to do Market research to reach South African audience
Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand…
Top 5 market research problems in South Africa and solutions
Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent…
How to create more inclusive surveys
Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is…
What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey…
5 startups in Africa that raised the most money in 2022
Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why…
Examples of customer insights you can track
To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great…
Consumer insights research: how to do it right
Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise…
Customer insights framework: Steps to complete customer insight
Are you aware of the saying that “if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless”? The same…
Top 5 beauty trends in South Africa
Beauty is a billion-Rand industry in South Africa, whether it’s a bold lip, the latest hairstyle, or the must-have face product. And both men and women are willing to spend…
Top 5 food delivery services in South Africa
Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically placed via a restaurant or…
The top 6 markets and sectors driving growth in Africa
Africa is one of the most rapidly expanding markets due to its expanding economy, industries, and demographics. Countries such as Nigeria, Angola, and South Africa are undergoing staggering economic growth…
Top 10 African countries projected to have the lowest inflation rates
In Africa, inflation has been a persistent problem, leading to high costs of living, reduced investments, and slow economic growth. However, several African countries have been projected to have the…
Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success
Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about…
The rise of eCommerce in Africa
The rise of eCommerce in Africa is one of the most exciting developments on the continent. Africa has been held back for too long by a lack of infrastructure and…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the…
How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal…
What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer…
Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they…
How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on…
Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are…
Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:…
Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s…
Ad intelligence in Africa – what it is and how it works
Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective…
Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research…
How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal…
What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still…
Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target…
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