How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on...
Author: Adewuyi Timothy
Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the...
Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best...
Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to...
Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa's vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the...
Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54's audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are...
Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere:...
Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa's digital transformation is gathering pace, with the continent's...
What are Survey screening questions?
You don't want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how...
How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana's rapid economic growth, information on Ghanaian consumers' receptivity to...
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