Login

Author: Adewuyi Timothy

Ad intelligence in Africa – what it is and how it works

Ad intelligence in Africa – what it is and how it works

Consumers have more content available to them across more platforms than ever before in today's complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective...
Avatar
Adewuyi Timothy
Oct 28, 2022 8 min read
Read More
Best TV and radio measurement systems

Best TV and radio measurement systems

TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research...
Avatar
Adewuyi Timothy
Oct 28, 2022 6 min read
Read More
Top market research companies in Egypt

Top market research companies in Egypt

Are you looking for reputable market research companies in Egypt? To make a name for themselves in the market, businesses must have up-to-date information on consumer behavior, market insights, business...
Avatar
Adewuyi Timothy
Oct 28, 2022 8 min read
Read More
Top market research companies in Kenya

Top market research companies in Kenya

Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your...
Avatar
Adewuyi Timothy
Oct 21, 2022 6 min read
Read More
How can you use negative reviews to discover market needs?

How can you use negative reviews to discover market needs?

Let's be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback...
Avatar
Adewuyi Timothy
Oct 21, 2022 7 min read
Read More
How to use consumer insights to elevate your marketing strategy?

How to use consumer insights to elevate your marketing strategy?

Consumer insights are the fuel that keeps brands running. A marketing strategy that actual customers do not guide rarely bears fruit. The first step is to listen in on brand-related...
Avatar
Adewuyi Timothy
Oct 21, 2022 8 min read
Read More
How to collect and measure audience measurement data?

How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal...
Avatar
Adewuyi Timothy
Oct 14, 2022 5 min read
Read More
How to ensure the authenticity and reliability of survey data

How to ensure the authenticity and reliability of survey data

The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same...
Avatar
Adewuyi Timothy
Oct 14, 2022 6 min read
Read More
7 best market research companies in South Africa

7 best market research companies in South Africa

If you're looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?" At...
Avatar
Adewuyi Timothy
Oct 14, 2022 6 min read
Read More
How to transfer raw survey data into a visualized format for better interpretation?

How to transfer raw survey data into a visualized format for better interpretation?

Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary...
Avatar
Adewuyi Timothy
Oct 7, 2022 6 min read
Read More

Company

Legal

Resources

Contacts

Powered by Safiyo.ai