Post-survey feedback: How to respond to consumer insights

In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights...

administratoir
Aug 17, 2022 3 min read

Market Research: Definition, Types, and Uses

Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types...

administratoir
Aug 17, 2022 8 min read

How to conduct multilingual surveys in African countries

Market research lays a firm basis for a business and leads to well-informed choices. This is true for businesses entering Africa, where multilingual surveys are essential due to the continent's...

administratoir
Aug 16, 2022 5 min read

How much does Market research cost in Africa in 2022?

The market research cost depends on the project's size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would...

administratoir
Aug 8, 2022 8 min read

Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist...

administratoir
Aug 3, 2022 6 min read

Quantitative Vs. Qualitative Research: Understanding the basics

Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad...

administratoir
Aug 3, 2022 8 min read

IWD: Why Businesses Should Care About What African Women Want

Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However,...

administratoir
May 9, 2022 2 min read

Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

In February 2016, Senator Ben Murray-Bruce coined the “Buy Naija to grow the Naira” slogan, a campaign to encourage Nigerians to strengthen the Naira by purchasing Nigerian homegrown products over...

administratoir
Mar 1, 2022 2 min read

Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

Just like other women across the African continent, looking good is inherent in the average Nigerian woman. Even though Nigeria has witnessed unfavourable economic conditions in recent times*, the Nigerian...

administratoir
Feb 16, 2022 3 min read

5 EOY Tips for Business Leaders(That You Actually Need)

Congratulations on making it to the last week of the year! The end of the year is for winding down on business activities, reviewing performances and plans for the upcoming...

administratoir
Dec 27, 2021 3 min read

Tag: business surveys

Post-survey feedback: How to respond to consumer insights

Market Research: Definition, Types, and Uses

How to conduct multilingual surveys in African countries

How much does Market research cost in Africa in 2022?

Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?

Quantitative Vs. Qualitative Research: Understanding the basics

IWD: Why Businesses Should Care About What African Women Want

Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

5 EOY Tips for Business Leaders(That You Actually Need)

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