Tag: business surveys
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Post-survey feedback: How to respond to consumer insights
In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights gathered. It is, therefore, important to guide businesses on actionable steps to take after completing a market intelligence survey to scale their enterprise. Once you’ve…
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Market Research: Definition, Types, and Uses
Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types of market research for consumer insights that we will examine in greater depth. Several market research tools can be categorized into two broad classifications: primary…
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How to conduct multilingual surveys in African countries
Market research lays a firm basis for a business and leads to well-informed choices. This is true for businesses entering Africa, where multilingual surveys are essential due to the continent’s diversified market landscape. Businesses seeking to expand in developing markets in Africa may frequently employ a multi-country strategy. Consequently, corporations often utilize multilingual surveys when…
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How much does Market research cost in Africa in 2022?
The market research cost depends on the project’s size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would cost less than a phone survey with 1,000 responses and a detailed report. One of the most critical inquiries prospective clients ask us –…
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Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?
Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist you in visualizing your target market as actual individuals, as opposed to abstract traits, and influence the quality of survey responses you get when you…
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Quantitative Vs. Qualitative Research: Understanding the basics
Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad generalizations of your research. Qualitative data provides the specifics and depth necessary to comprehend their full ramifications. It would help if you grasped their distinctions…
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IWD: Why Businesses Should Care About What African Women Want
Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However, only a few businesses understand how to satisfy such an important population. According to the Africa report, women account for 70% of consumer spending in…
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Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands
How stakeholders in Nigeria’s enormous cosmetics and personal care industry respond to changing market trends.
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Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good
Our latest report Nigeria Beauty and Personal Care Trends takes a deeper look at the trends driving the beauty cosmetics market in the country, and the key players making that happen.
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5 EOY Tips for Business Leaders(That You Actually Need)
These end-of-year business tips are helpful and practical for business leaders to finish the year on a good note and prepare for the new year.