Nigeria is one of the biggest influencers of beauty and personal care trends on the continent, with an industry currently worth more than $1.256 billion at retail.
With the Nigeria Beauty and Personal Care Trends report, Survey54 seeks to uncover the drivers behind the trends in this booming industry.
The biggest influences on how Nigerian women choose their skincare and beauty products.
Top ingredients and products women look out for in their beauty and personal care products.
How to connect your business to opportunities created by trends in the Nigerian beauty industry.