Category: Surveys
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Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey
The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at around $10 billion, with Nigeria accounting for over $1.2 billion. Our most recent report explores the forces driving the trends that keep the Nigeria Beauty…
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According To Our Survey, These Are The Top Radio Stations in Accra
Ever since then, radio has thrived as one of the most popular channels to get informative, entertaining, enlightening and commercial content in Ghana. That makes radio a successful marketing channel for businesses looking to reach their audiences. To prove this and find out trends in how Ghanaians listen to the radio, we conducted a survey…