Category: Surveys
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Significance of healthcare social media monitoring & analytics
social media is essential in all industries, including healthcare- one of Africa’s top sectors. Incorporating healthcare social media monitoring plans and marketing strategies, the global medical and healthcare industry has now accepted it as a primary means for patients and providers to connect. Particularly since the Covid pandemic outbreak, 73% of patients reportedly search online…
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Best types of market research for South Africa
Market research is an essential tool for businesses of all sizes and industries. It allows companies to understand their target audience, preferences, and behaviors, enabling them to make informed decisions and develop effective strategies. In South Africa, market research is particularly crucial due to the diverse and rapidly changing market. With numerous cultures, languages, and…
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Why you need to do Market research to reach South African audience
Why you need to do Market research to reach South African audience: Market research is essential for any business looking to reach its South African audience. It helps you understand your target customers’ needs, wants, buying habits, preferences, and more. This data can then be used to create tailored marketing campaigns that will help you…
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Top 5 market research problems in South Africa and solutions
Market research is vital for businesses looking to gain insights into their target audience, competitors, and industry trends. In South Africa, the market research industry has grown rapidly in recent years, driven by increased demand for data-driven insights. Despite this growth, there are still several challenges facing market researchers. In this article, we will explore…
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How to create more inclusive surveys
Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is concerned with the language and accessibility of a survey. Inclusion is one of the factors that contribute to the elimination of systemic inequalities in a…
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What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey questions is not difficult. This guide was created to help you understand best practices and get quick tips for creating good survey questions and polls…
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5 startups in Africa that raised the most money in 2022
Concerns have recently grown about a noticeable slowdown in investor funding across the African startup ecosystem. Nevertheless, the ecosystem hasn’t failed to record noticeable progress despite challenges. This is why we want to review 5 startups in Africa that raised the most money in 2022. Some stakeholders predicted a funding crunch for African startups in…
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Examples of customer insights you can track
To create products and services that your customers adore, you must fully comprehend their wants, expectations, and behaviours. Customer insights enable businesses to understand their customers better and create great products for them. As you plan to acquire customer insights for your business, you must focus on examples of customer insights that you can track-…
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Consumer insights research: how to do it right
Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise business goals because it contains data you can use to manage and improve customer satisfaction in the long run. Above all, improving customer satisfaction over…
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Customer insights framework: Steps to complete customer insight
Are you aware of the saying that “if a tree falls in a forest and no one is around to hear it, the sound it makes is impactless”? The same could be said for the customer experience. How will you create better products that have a real impact if you don’t ask your customers about…