How to leverage consumer insights
At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse...
Day: 2 December 2022
What is brand health, and how to measure it?
I'm sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand...
How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on...