How to collect and measure audience measurement data?

Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal...

Adewuyi Timothy
Oct 14, 2022 5 min read

How to ensure the authenticity and reliability of survey data

The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same...

Adewuyi Timothy
Oct 14, 2022 6 min read

7 best market research companies in South Africa

If you're looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?" At...

Adewuyi Timothy
Oct 14, 2022 6 min read