Tag: surveys in Africa
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How to create more inclusive surveys
Inclusive surveys creation is a strategy to better serve people from various backgrounds and situations, like ability, gender, religion, age, education, socioeconomic status, quality of life, and others. It is concerned with the language and accessibility of a survey. Inclusion is one of the factors that contribute to the elimination of systemic inequalities in a…
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What to know about creating good survey questions
If you take the time to write good survey questions, you’ll be well on your way to obtaining the reliable responses you require to meet your objectives. Creating good survey questions is not difficult. This guide was created to help you understand best practices and get quick tips for creating good survey questions and polls…
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Market Research vs Consumer Insights: Why You Need Both
Market research and your target audience’s thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each of these information sources assist you in developing a stronger brand? It, therefore, becomes essential to answer the question- “Market Research vs Consumer Insights: Why…
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The best ways to use consumer insights for growth and customer retention
Consumers now expect high-quality experiences to drive high-quality products and services in today’s competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses, particularly consumer packaged goods retailers, in order to exceed customer expectations. Discover the importance of consumer insights and how they can help you stay ahead…
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Types of consumer insights
To survive in today’s competitive market, brands must conduct consumer research. Studying your customers’ behavior is known as consumer insights research. It reveals what motivates them, why they behave the way they do, and what they think of your product or service. This article discusses the various types of consumer insights that companies should conduct.…
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How to do better consumer research in 2023
As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what consumers want and need, and how to best meet those needs. The question “how to do better consumer research in 2023” is, therefore, one that…
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Mistakes companies make while doing qualitative research
Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes companies make while doing qualitative research. When conducting in-person, virtual, or phone interviews, you can have open-ended discussions with participants. This will help you to…
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How to conduct qualitative research for consumer companies in Africa
In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class with more spending power. Qualitative research for consumer companies has proven to be a way that companies can learn about African consumers and their needs.…
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How to get survey data that represents the population of African countries
There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries’ populations. While there are many different methods for collecting data, surveys are one of the most common and useful research tools. When conducted properly, surveys can provide a…
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How to win in Africa despite the global inflation
In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels. One of the most pressing issues confronting the region is the need to combat decade-long high inflation, which is wreaking havoc on income and food…