Tag: business surveys
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How to do better consumer research in 2023
As we enter a new year, businesses need to stay ahead of the curve when it comes to understanding their consumers. Consumer research is a vital tool for understanding what consumers want and need, and how to best meet those needs. The question “how to do better consumer research in 2023” is, therefore, one that…
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Mistakes companies make while doing qualitative research
Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes companies make while doing qualitative research. When conducting in-person, virtual, or phone interviews, you can have open-ended discussions with participants. This will help you to…
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How to conduct qualitative research for consumer companies in Africa
In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class with more spending power. Qualitative research for consumer companies has proven to be a way that companies can learn about African consumers and their needs.…
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How to get survey data that represents the population of African countries
There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries’ populations. While there are many different methods for collecting data, surveys are one of the most common and useful research tools. When conducted properly, surveys can provide a…
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How to win in Africa despite the global inflation
In recent memory, Africa has been facing one of the most challenging economic environments: a slow recovery from the pandemic, rising food and energy prices, and high public debt levels. One of the most pressing issues confronting the region is the need to combat decade-long high inflation, which is wreaking havoc on income and food…
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Top 5 things you need to know about market research in Africa
In recent years, Africa has received much attention in terms of investment. This is due to the abundance of resources that can be converted into lucrative sources of income. Furthermore, the African consumer market has a diverse untapped potential. The needs and demands of the population in Africa can be turned into profitable investments with…
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How to succeed in Africa with customer insight
Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment and establish actionable customer insight in a constantly changing world where technology shapes most businesses. Customer insight is the core human truth or emotion that…
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What is brand health, and how to measure it?
I’m sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand doing? Is anyone aware of it? What do they think about it? What is your brand known for? How does it compare to competitors? How…
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Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the first question you must answer is: what is your goal? Customer and target market segmentation is a hot topic for marketers today. In this article,…
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Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best markets for them. While some may want to wait until next year to plan their next venture(s), you can be steps ahead by identifying the…