Build surveys and get results
Track different market segments
In recent times, the kasi economy is leveraging its local brands to grow itself. In comparison to last year’s report, kasi entrepreneurs have proven to be resilient with township residents as they are spending more in the informal economy.
The perception of Township residents on finances, saving and brands that resonate with them.
How they wish to spend their buying power.
Preference on marketing communication.
Factors that influence their shopping behavior.