In recent times, the kasi economy is leveraging its local brands to grow itself. In comparison to last year’s report, kasi entrepreneurs have proven to be resilient with township residents as they are spending more in the informal economy.
The perception of Township
residents on finances, saving and
brands that resonate with them.
How they wish to spend their
buying power.
Preference on marketing
communication.
Factors that influence their
shopping behavior.
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