Tv ads vs Social Media ads: How to decide the one to use?

Tv ads vs Social Media ads: How to decide the one to use?

With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they...
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What are Trackers and how do they provide consumer insights?

What are Trackers and how do they provide consumer insights?

Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer...
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