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Tag: survey54 reports

How Ghanaian consumers respond to ads

How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana's rapid economic growth, information on Ghanaian consumers' receptivity to...
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Adewuyi Timothy
Nov 4, 2022 7 min read
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IWD: Why Businesses Should Care About What African Women Want

IWD: Why Businesses Should Care About What African Women Want

Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However,...
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Adewuyi Timothy
May 9, 2022 2 min read
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Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

When it comes to skincare brands, our report shows that Nigeria has a lot of indigenous brands that are outperforming international names for one simple reason: Nigerian women love natural...
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Adewuyi Timothy
Mar 11, 2022 2 min read
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Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

In February 2016, Senator Ben Murray-Bruce coined the “Buy Naija to grow the Naira” slogan, a campaign to encourage Nigerians to strengthen the Naira by purchasing Nigerian homegrown products over...
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Adewuyi Timothy
Mar 1, 2022 2 min read
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Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

Just like other women across the African continent, looking good is inherent in the average Nigerian woman. Even though Nigeria has witnessed unfavourable economic conditions in recent times*, the Nigerian...
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Margaret Agwu
Feb 16, 2022 3 min read
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5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

Nigeria, with a population of about 200 million doubles as the 7th most populous country in the world and the most populous black nation. Understanding Nigerian consumer trends is necessary...
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Margaret Agwu
Nov 4, 2021 5 min read
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