How Ghanaian consumers respond to ads

Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana's rapid economic growth, information on Ghanaian consumers' receptivity to...

Adewuyi Timothy
Nov 4, 2022 7 min read

Spending Power Report

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Tag: survey54 reports

How Ghanaian consumers respond to ads

Spending Power Report

IWD: Why Businesses Should Care About What African Women Want

Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients

Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands

Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good

5 Key Points for FMCG Businesses from the Nigerian Spending Power Report

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