Mistakes companies make while doing qualitative research

Mistakes companies make while doing qualitative research

Qualitative research is a prevalent and reliable form of research, and focus groups are among the most widely used methods. Despite being a popular research technique, there are several mistakes...
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How to conduct qualitative research for consumer companies in Africa

How to conduct qualitative research for consumer companies in Africa

In the business world, consumer companies are always looking for ways to better understand their target markets. This is especially true in Africa, where there is a growing middle class...
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