Consumer insights research: how to do it right

Consumer insights research, along with market research and customer experience, are examples of business terms that are frequently used. And for a good reason: consumer insights research helps you prioritise...

Adewuyi Timothy
Feb 13, 2023 7 min read

Market Research vs Consumer Insights: Why You Need Both

Market research and your target audience's thoughts and feelings about your company can teach you a lot. But what distinguishes market research from consumer insights? More importantly, how will each...

Adewuyi Timothy
Feb 7, 2023 8 min read

The best ways to use consumer insights for growth and customer retention

Consumers now expect high-quality experiences to drive high-quality products and services in today's competitive retail landscape. Data and consumer insights are the tools required to provide useful information to businesses,...

Adewuyi Timothy
Feb 6, 2023 6 min read

Types of consumer insights

To survive in today's competitive market, brands must conduct consumer research. Studying your customers' behavior is known as consumer insights research. It reveals what motivates them, why they behave the...

Adewuyi Timothy
Feb 6, 2023 9 min read

How to leverage consumer insights

At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse...

Adewuyi Timothy
Dec 2, 2022 5 min read

Is Consumer Insights Research the Same as Market Research?

Market research and consumer insights research are nearly interchangeable concepts. While this may be partially accurate, there is a distinction between the term definitions and actual practice. In recent times,...

Adewuyi Timothy
Oct 4, 2022 7 min read

Market Research: Definition, Types, and Uses

Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types...

Adewuyi Timothy
Aug 17, 2022 8 min read

Tag: Consumer insights

Consumer insights research: how to do it right

Market Research vs Consumer Insights: Why You Need Both

The best ways to use consumer insights for growth and customer retention

Types of consumer insights

How to leverage consumer insights

Is Consumer Insights Research the Same as Market Research?

Market Research: Definition, Types, and Uses

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